The best way to make your own websites flourish is by developing your own list. I am strongly emphasizing the word “own”, as many people go for what they think is “the easy option” and purchase instead a database of email addresses from online companies.

Well, although at first, it might appear to some to be the “easy way”, it is more often than not ineffective and the money spent on such product could have been used more effectively elsewhere!

People hate receiving unsolicited emails

People simply do not respond well to emails they have not asked for, and this is often felt by many as an annoying“intrusion”.

Think about it for a minute, do you enjoy having your email box invaded by unsolicited offers? No? Well you are not alone.

Even if you’ve spent a huge amount of time producing a “state of the art” email template, it will be totally meaningless if the people on the receiving end did NOT subscribe to it. They will straight away see it as “junk email” or “spam” and subsequently hit the delete button of their PCs.

So, essentially, what it means is that you could have a database containing a million email addresses, and end up considering yourself lucky if your open rate is above 0.1%!

Poor list quality

Almost certainly, the email addresses would have been generated by an automated program, robots, or any other harmful application.

Furthermore, when you receive your list, many of the email addresses would have already expired (in some cases a few years ago) or are totally non-existent. There is absolutely no way of knowing!

Developing your own list is the best way!

You are much better off building a list collected from your own private, reliable sources than acquiring a stack of meaningless and unknown email addresses.

You will be in total control of your list, because every single person listed there would have signed-up on their own free will. By filling the opt-in form and providing you with their private details, they are effectively demonstrating that they have an obvious interest in your niche. They will therefore be more receptive to receiving your emails. When they are no longer interested in your niche, they can simply unsubscribe from your list.

Unquestionably, developing your own subscriber list is the most efficient way to build up an effective mailing list.

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First step: identify your niche market

One of the biggest problems that are frequently being seen is that many people try to start creating a website without really understanding how the internet works. A crucial step which is often ignored or overlooked by beginners is market and niche research.

In this article I will be looking at a number of important concepts relating to market and niches. This includes:

What is an online market?
What is a niche and how does it relate to a market?

When you initially begin exploring the online marketing word, you will frequently hear people discussing various online markets. The correct definition of a market is a group of people who have a common interest in a specific topic or activity. To facilitate communication between the members, this group will often use their own specific phrases and terminology.

Markets

The most effective way to “grasp” the concept of a market is to take a look at a concrete example:

The “gardening market” is made up of people who have an interest in things related to gardens. Some examples of the jargon used by members of this market are: pollination, tap root, damping off, drop spreader, fastigiated, etc. Unless you have an interest in this subject these words will not resonate with you.

Once you understand the basic concept that a market is an online community with its own vocabulary and terminology, you will swiftly come to realise that there are hundreds and may be thousands of markets waiting to be discovered.

Niches

Inside each individual market, there are numerous niches. A niche is a distinct segment of a market.

What is the difference between a market and a niche?

To follow up with the previous example, members of the gardening market might be interested in the following:

growing flowers
landscaping
tree surgeon
vegetable gardening
gardening supplies, etc.

Every single one of the above topics is actually a niche that could be a specialized interest to members of the gardening market.

Niche marketing is therefore identifying a segment of a market and then developing a solution for the needs of that segment.

Micro niches

Microniches are niches within niches. For example, within the “vegetable gardening” niche a microniche might be “vegetable gardening without pesticides” or “growing winter flowers” within the “growing flowers” niche.

The key reason why we search for microniches is that they generally tend to have significantly less competition, which in turns makes it easier to obtain better search rankings in Google.

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When seeking online information, people utilize various words. These are called “keywords”. In order to make your own websites the correct way, you will need to use a Keyword research tool.

This will help you to find out keywords related to your niche market that people are typing in their browser. When starting a new website, these questions are vital to the information generated on your website.

Use this information as a stepping-stone to create pertinent information on your website and also to write articles that provide a solution to your readers’ queries.

There are many Keyword Research Tools available, but for the purpose of this article, I will concentrate on the most popular:

Wordtracker (Free)

In essence it is an SEO tool that will let you know what specific queries people are asking about and how many times they have asked about a specific query.

A useful function is the download key. Once you have identified a list of queries that you wish to investigate further, you can easily export it to Microsoft Excel.

Keyword Discovery

It will help you uncover the most effective keywords to target on your website by assembling a list of worldwide searched data coming from the main search engines.

It has many useful features, among them:

Related keywords – it will show you synonyms of your keywords,

Seasonal search trend - this is very helpful if your products or services fluctuate according to the time of year,

Keyword density - this will help you to make sure that your most significant keywords are targetted efficiently in your web pages. It will also allow you to take a look at the keyword targeted by your competitors.

Good Keywords (Free)

It works similarly to Google Keyword tool, but has a crucial additional feature: the “site and popularity”function. This is a vital tool that will allow you to do a thorough competition analysis of your site as well of your competitors’.

Google Alerts (Free)

I personally love this service and use it all the time to generate new ideas for my articles. Basically after setting up an “alert” for a specific keyword or key phrase, the user will receive a constant supply of fresh material associated with that specific keyword or key phrase.

Google Suggestions (Free)

Google will make suggestions as you key in your keyword in its search bar and display the number of results. Although some of the results might look strange, the system is only reflecting what is published on the web and what people are searching for.

In order to make your own websites effectively, you will need to find out the queries most people are asking.

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In order to successfully make your own websites and subsequently promote them, it is vital that you remain up to date with information and news pertaining to your specific niche.

What is Google Alerts?

Google Alerts is perhaps one of the most powerful program for those (in particular bloggers) wishing to stand “head and shoulders” above their competitors.

With this service you will be able to keep a watch on the Web for the latest news and information related to your niche market. You will receive an immediate e-mail anytime something occurs in your selected subject.

Personally, I love this program and make use of it frequently to generate interesting ideas to create content for my website and my articles.

How does it work?

The basics

Simply enter the search terms that you want to monitor, how often you wish to receive an alert and your email address.

The more advanced functions:

Below is a guide which will enable you to use Google Alerts to its full potential:

Keep Track of product releases or version upgrades

If you are awaiting news about a specific product, more often than not, the manufacturer will issue a formal press release which will be found in Google News, or a member of its staff will talk about it on the company’s website.

In that case you will want to create a specific Alert capable of tracking the web, blogs, Google News and also Google groups.

Type in the following in Google Alert (for example let’s say you were interested in multifunction printers)

Search terms: ” HP ENVY 100 e-All-in-One Printer series”

Type: Everything

How Often: as- it happens

Keep track of a developing news story

Almost all web sites like CBS News, ABC News or MSNBC allow you to create free email alerts for monitoring any stories on their sites. Whenever a topic deals with your chosen subject and/or keyword and keyword phrases you will get an immediate email sent to your in-box.

The problem is that the majority of these sites will want you to be registered prior to sending you emails and furthermore you cannot modify the format of their alerts.

Therefore, it is much easier for you to set a Google Alert to send you an email anytime there is an item of news published on CNN covering either Google or Yahoo.

Search terms: AOL search OR Google source:CNN

Keeping abreast of development is vital for the growth of your site.

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Picking a profitable niche is crucial in driving traffic to your website. Although there are no guaranteed techniques to select a lucrative niche, I will show in this article 8 simple steps which will help you to choose the best niche for your website.

1. Create a list of your interest and hobbies

Make a note of everything you are enthusiastic and interested about. This is extremely important as writing about a subject that you like will help to keep you motivated about your website. This could really be about anything, sports, vintage cars, upholstery, etc.

2. Create another list that concentrates on the things you excel at

Learn from your friends and family what they believe you are great at! Some people may bring up subjects you would never have considered! In my particular case, the fact that I was good at drawing was a recurring theme amongst my friends and family! However, it could be that you are good with children or the elderly, or excel at baking!

3. Combine the 2 Lists

If you can find any similarities between the 2 lists this will give you a good head start on the subject you can write about on your website. Having said that, you don’t need to be an expert to write about a specific subject. You can still select a topic as long as you are passionate about and willing to learn about it.

4. Select your preferred top 3 niches

From the combined list you put together in step 3, extract the top 3 subjects you are most passionate about. Next, use Google keyword tool to find out the numbers of monthly visitors to your potential niche. Ideally you should be aiming for a niche showing a figure in excess of 20,000 searches per month.

5. Find out the profitability of your niche

The easiest way to establish whether your niche is profitable or not is by typing your subject keywords in Google and looking at the number of sponsored ads listed on the top and right handset of the results pages. If people are prepared to pay for these keywords, this confirms that they are indeed profitable!

On the other hand if when typed into Google your keyword brings no sponsored ads, this is an obvious sign that there is very little or no money to be made in that particular niche.

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