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Posts tagged Internet
How to advertise uniquely on the internet
Dec 17th
With the new generations being more active in their disposable income spending targeted advertising and marketing becomes more important than ever because Generation X and Y are resistant to traditional advertising methods. These generations reject traditional advertising because of many negative experiences from the various branded “messages”. In addition, it is a new generational trend to be a brand advocate; or to find brands and promote the ones you love to your inner circle making brand loyalty creation a more grass roots or natural word of mouth method. How do you advertise uniquely to this generation on the internet and still feel authentic?
advertise uniquely on the internet
Today’s media environment is saturated with social media such as twitter, myspace, facebook and others. These are the places where this generation gathers information about branding, news, companies and more. One way to advertise uniquely on the internet is to use these social media networks with fan pages, a twitter following, and promotional updates. If you are unfamiliar with how to access these networks to advertise uniquely then you will hit a learning curve while you try to establish a following, plus waste valuable time while figuring out each medium. The new advertising mediums through social media are not hard exactly but take time to learn and create the media content to be effective.
How to Grow Your Coaching Practice on the Internet
Dec 14th
While living in Ukraine, music was Milana Leshinsky’s life. But when she moved to the United States in 1992 and discovered the world of Internet marketing, Milana started singing to a different tune. By launching an Internet-based venture, she reinvented herself as a successful entrepreneur, author, and advisor to life and business coaches.
That is why Milana is featured, along with other successful, self-employed entrepreneurs, in a new book, “The Official Get Rich Guide to Information Marketing on the Internet” by Robert Skrob and Bob Regnerus. The book, out in September 2008, is the sequel to last year’s “The Official Get Rich Guide to Information Marketing.” Milana’s transition from music to an Internet info-marketer began when she started doing web design for an insurance company and a newspaper. But it was only after Milana was hired by coaches to develop their websites that the budding entrepreneur started to hit high notes.
“At first, I didn’t even know what a ‘coach’ was,” Milana admits. “But after a third time a coach came to me for a website, I took notice and started to investigate this industry.” Milana started a membership site for coaches using all the materials she gathered during her research and her business took off. “One of the clients who hired me to do a website was a coach who asked me to be part of her team,” Milana recalls. “Later, I wrote an e-book, “How to Grow your Coaching Practice on the Internet” and she wrote the foreword for it.
Her partnership gave me a lot of credibility.” Milana’s “doorway into the industry,” however, was a website called Tele-Class.com by the late Thomas Leonard, a key player in the field of personal and business coaching. Milana advertised monthly tele-seminars on this site, eventually creating a membership site and a program called “7Habits of Most Successful Coaches.” “I noticed that successful coaches had products, names for themselves, processes and follow-up sequences,” Milana says.
8 Common Mistakes of Internet Marketers
Dec 12th
If you wish to be a successful Internet marketer you will want to avoid these 8 mistakes:
1. Failure to prepare properly. Many Internet marketers are simply lazy and will not make the effort to prepare properly. Refrain from being overly anxious as if you’ll miss the boat if you do not market your website immediately. Use however many days it takes to setup all the appropriate advertising accounts and advertisements properly. This will make your administration more efficient and enable you to fly through your schedule tasks effortlessly each day. The net result is that your marketing efforts will be far more productive than if you were to take a haphazard approach.
2. Failure to implement an advertising strategy. You must have a plan with well defined goals if you wish to have positive marketing results. Normal 0 false false false MicrosoftInternetExplorer4 Do not try to recreate the wheel. Find out what successful people are doing and do the same. Regarding goals, write them down. When you achieve a goal mark it as “completed” and replace it with another. By doing this very simple step you can monitor your effectiveness and progress.
3. Failure to be professional. Some of the ads on the Internet are of embarrassingly poor quality. Be professional in your business approach and in the design of your ads. If you lack the ability to produce professional ads then find a resource that can. The quality of your website and advertisements is a reflection on you. Also, when dealing with customers always be courteous and professional even when they are not. If you are professional you will shine above the rest and earn customer confidence.
Get Rich Guide to Information Marketing on the Internet
Dec 6th
Melanie Benson Strick is not a doctor, but she specializes in treating a condition she calls the “Bright Shiny Object Syndrome.”
“When you are chasing a new, bright shiny object every day, you’re going to be overwhelmed,” Melanie explains. “When I tell people I have a formula to break free of that syndrome, they get curious and want to go the next step with me.”
And that is how Melanie morphed into an engineer of sorts – she identifies where her clients want to go, and she designs a process to get them there.
Melanie’s creative approach is featured in a new book, “The Official Get Rich Guide to Information Marketing on the Internet” by Robert Skrob and Bob Regnerus, because she cleverly turned her Internet marketing savvy into a cash cow.
Melanie started out as a trade events organizer and later worked for Motorola, helping the company establish the 9-1-1 call centers. “But I began to look for ways to have more fun,” she recalls. “Lifestyle coaching seemed like an interesting field, where I could use my previous experiences.”
However, Melanie realized she couldn’t just plunge head-on into her new career. “I was pretty naïve to think I could just go out and become a coach because I didn’t know how to pull this together,” she says. “I had no clue how to recruit clients.”
That’s when Melanie turned for help to consultant Alexandria Brown, who has been very successful in her own information marketing business. Alexandria looked at Melanie’s website and offered this assessment: the site, though eye-pleasing, would not attract customers. “She said it was a waste of space on the Internet because it was not doing anything for me,” Melanie relates.
Strange New Ways To Combat Your Internet Addiction!
Dec 2nd
I am addicted to the Internet. I am a busy working parent and still I find the time to check my e-mail, chat with my friends in Yahoo Instant Messenger, read news, forums and on and on.
I need “to know” and I need “to have” more than ever before. I want to get my latest news. I want to spread the news to my on-line and off-line friends, who, I might add, are doing exactly the same. I need to get a new book or … shoes or … gadget just because it is there and easy to buy, no need to drive and look for parking at the mall. Don’t you love these FREE shipping offers? All this is in addition to already being entertained on the Internet watching YouTube, listening to iTunes etc. Do you do the same?
It is not hard to find out if you’re addicted to the Internet. Do you find that when you get online you’re frequently surprised by the amount of time that has passed? Do you find yourself staying home instead of enjoying a beautiful day outside because you’d rather use the Internet?
A recent study from Stanford University School of Medicine found that more than one in eight Americans show signs that they could be suffering from some form of internet addiction.
How do you cure this problem? Google “Internet Addiction” and log on to a bunch of websites? Instant Message other sufferers? Join an Internet support group? Or buy self-help books from our favorite on-line store (after performing an extensive price comparison)? You might as well offer a drink to an alcoholic trying to cure his addiction.
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